The Ultimate Price is Right Strategy Guide: That's Too Much!

That's Too Much!

Rules

A car is shown as is a line of 10 prices. The prices are revealed one at time from cheapest to most expensive. The contestant must stop at the first price in the line that is greater than the price of the car. If they are correct, they win the car.

Random fact

Bob had contestants shout "That's Too Much!" as enthusiastically as they could. Here's one playing:

Win-loss record

• Actual (seasons 29-47): 119-373 (24.19%)
• What it would be by random chance: 1/10 (10%)

The correct price to stop at was price #...(seasons 40-47)

• 1: 0 playings (0%)
• 2: 0 playings (0%)
• 3: 70 playings (31.39%)
• 4: 41 playings (18.39%)
• 5: 24 playings (10.76%)
• 6: 21 playings (9.42%)
• 7: 46 playings (20.63%)
• 8: 21 playings (9.42%)
• 9: 0 playings (0%)
• 10: 0 playings (0%)

Strategy

You don't want to fall for the psychological game of "it doesn't feel right to wait this long" or "it doesn't feel right to stop so soon." The way to do this is to decide on what you believe to be the price of the car before the first price is revealed. Then you won't be afraid to wait until the seventh price or stop at the third price (the two most commonly correct prices). Also note it's never the first, second, ninth, or tenth price. (The second and ninth prices were frequently correct in seasons 37 & 38, but neither has been correct since season 39.) All that said, if you have no idea what the price is, stop at the third price.